FEATURE | Top 10 Companies in Japan based on brand Image

The 33th Company Brand Image survey is conducted by Nihon Keizai Shimbun and Nikkei Advertising Institute. 



Current news of the companies mentioned above:

Toyotaトヨタ自動車

Toyota ranks 1st among numerous global companies. 

Toyota Motor Corp.’s fiscal third quarter profit totaled 838.7 billion yen ($8 billion), up from 559 billion yen the previous year.

Although its business operations are still suffering because of the pandemic, cost cuts and other efforts including online marketing campaigns helped boost its bottom line, Toyota executive Kenta Kon told reporters.

Global vehicles sales are rebounding in the latest quarter, with Toyota selling more vehicles in the U.S., Japan and Europe, compared to the previous fiscal year (Asahi Shimbun).

Toyota now is exploring another renewable energy such as Hydrogen for automobile. Toyota debuts a new car called “Mirai” or "Future" in English. While many companies are shifting from gasoline to electric, Toyota has different strategy. They invest more on Hydrogen to power their cars. It says that Trucks consume more if its engine are powered by Electric. 


Nintendo 任天堂

Nintendo ranks 2 after many countries announced lockdowns. Nintendo Switch is company’s popular product. Nintendo raised its earnings forecast for the year ending march for the second time in 3 months and now expects a record net profit of 400 billion yen ($3.8 billion). 

The quick upward reflects strong demand for the Switch console since the coronavirus outbreak, as lockdowns and a rising number of infections keep people at home and drive demand for games and other types of home entertainment such as online streaming (Nikkei).

Oriental Land オリエンタルランド

Oriental Land is a japanese leisure and tourism corporation. They own the famous Tokyo Disney Resort (Tokyo DisneyLand and DisneySea in Chiba).


Fast retailing ファーストリテイリング

The value of Fast Retailing, the Japanese parent of casual clothing chain Uniqlo, reached 10.87 trillion yen ($103 billion) at the end of trading Tuesday, putting it at the top of the global apparel industry in terms of market capitalization.

Shareholders like Fast Retailing's focus on Asia, especially China whose economy has recovered quickly from the coronavirus-triggered slump thanks to the government's containment efforts. The casual wear specialist is also viewed as well positioned to capitalize on the changing habits of consumers, who are more inclined to dress casually as telework spreads (Nikkei Asia).

other ranking:


Top 10 companies that expanding globally (previous year)

  1. (6) Fuji Film 24.6
  2. (1)  Rakuten 23.9
  3. (3) Toyota  22.9
  4. (4) Softbank 21.5
  5. (7) Amazon Japan 20.8
  6. (4) LINE 19.7
  7. (2) Google 15.6
  8. (12) RIZAP group 11.6
  9. (-) Nintendo 11.5
  10. (14) Amazon Web service Japan 11.4



Source: nihon Keizai Shimbun, Nikkei Asia, Asahi Shimbun, 

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